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Mar 29, 2023
4:31 AM
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Millions of people love to join Loyalty Programs to make their shopping more fun, and to get a few Loyalty Rewards in return. But how about joining a Loyalty Program that encompasses the power of network marketing, and as such will not only reward Members personally but also funnel help to many good causes, including reinforcing our all-important local communities and independent High Street retailers.
One such a good cause is the support of our British pig farming industry, and this article describes how a new Loyalty program - Idea Rewards - will be able to achieve just that, while at the same time enabling shoppers and other small enterprises to reap their own well-deserved rewards.
Well you know how everybody has to shop, and everybody is always on the lookout for bargains, as well as a 'looked-after' feeling. Most retailers realize this, which is why there are so many loyalty programs in operation out there. What with the big schemes, like the Tesco ClubCard, Sainsbury's Nectar card, Morrisons Save and More, Boots Advantage, Marks and Spencer Sparks Card, and dozens of smaller chains of typical High Street shops, most of these programs concentrate on the loyalty of their own customers. Typical savings per transaction usually amount to around 0.5%, so on a spend of say £100 in Sainsbury's, a Nectar Card will produce around 50 pence in Loyalty Rewards. If you are a coffee buff, you may also go for one of the 'Coffee Cards', where you get your tenth coffee for free. That's a better bargain - at around 10% reward. But still nobody is going to get rich quick (or slow) on these rewards.
The problem that nearly all current loyalty cards have is that although they all do a good job once a customer walks into a store: -
The card does nothing to drive new and existing customers in the door. This is still the remit of costly and up-front payment of 'pay and pray' advertising.
There is no mechanism for the individual businesses or charities to get new members to sign up to 'their' loyalty system, and get rewarded. Nobody ever got paid for recommending a Nectar or ClubCard to their friends.
The Loyalty program is usually 'store specific', apart from Nectar, which can be used in thousands of stores.
There is only one really effective way to include these major benefits into the loyalty program, and that is to incorporate the program with network marketing. Well, you how many people are very wary of network marketing, but it is fully legal, and it happens to be the most powerful marketing system the world has ever known. (Word of mouth marketing was used to promote just about every religion in the world!).
Throughout the world, there are approximately 80 million network marketing distributors.
Worldwide sales approach $180 billion and growing...
ASDA doesn't have their own loyalty program. They use low prices instead (a very difficult task), and they then spent a fortune in 2015 on direct marketing to tell people 'to tell a friend'. (Word of mouth marketing).
There is now a new Loyalty program (called Idea Rewards Card), that has been designed specifically to incorporate network marketing into its business model. It costs the ordinary shopper members absolutely nothing to join, with no fancy software to buy, no cost for training sessions, all you need to spend is your regular 'already spend' shopping money in one of thousands of well-respected High Street stores across the UK.
How can joining this new Loyalty Program possibly help the UK Pig Farming industry (and indeed any other UK farming industry faced with getting low prices from supermarkets, who are already seeing their profits drop due to low-priced imported produce)?
Well, one way would be for farmers who run their own local store, to join 'Ideas' as an independent 'Loyalty Merchant'. Not only will they be able to offer all their regular customers to join 'their' loyalty program for free, and offer them a good deal in terms of Shoppers Loyalty Points (SRP) on every transaction. This could be anything from 2.5% to 5% SRP. (Nectar for instance offers 0.5% SRP to their shoppers, and yet have over 20 million members). This level of benefit will make it easy for the farmer to get more people join him, but not only that, it will make it easy for his shoppers to recommend his products to their friends. The Ideas network marketing system will actually pay Referral Rewards Points (RRP) down 7 levels, so if each member spends just £100 per month, and introduces 5 friends, and those friends introduce 5, and so on, down 7 levels, each friend in the upline will receive around 20 pence. (not much you may say, but with thousands of members this will become a quite substantial amount.)
This in itself will produce quite a substantial passive income within a reasonable time frame, but there is more...
Every member who signs up, either directly to the farmer, or anywhere under them, down 7 levels, will want to buy more shopping than just a side of pork once a month. They will also spend money in many well-known and respected High Street Stores, such as Sainsbury's, Iceland, W H Smith's, Wilko's, Boots, Superdrug, B&Q, Cineworld, and many more, including some thousands of cafes, restaurants, and coffee shops. There will also be an expanding number of other independent loyalty merchants, like the pig farmer, where the rewards points can all be spent as cash.
On top of that, the farmer may already supply produce to a number of independent High Street stores, and if they also joined Ideas as an independent Loyalty Merchants, the farmer could become an Independent Loyalty Wholesaler as well. The shopping turnover of any independent retail that the farmer gets to join him as a Loyalty Merchant, will, of course, swell his residual income streams.
These increasing passive incomes could well mean that the farmer could then be in a position to open up a new business growing some 'special breed' animals that will by themselves command much healthier profits.
So, by identifying a Loyalty Program that encompasses network marketing at its heart, as defined above, even if each transaction only generates a few pence in loyalty rewards, the overall benefit to the pig farmer (or any other small independent business) will probably be substantial, not just to his business, but to all the loyal shoppers within his Loyalty Program.
Shoppers may have to slightly change their shopping habits here, but just remember, shopping for convenience will give everybody short-term gratification, but shopping for opportunity even though you may have to change your shopping habits slightly, can massively improve your quality of lifestyle.
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