Aged solar leads can be a smart and cost-effective option for solar companies looking to expand their customer base. These are potential clients who previously showed interest in solar energy but didn’t convert right away. Unlike fresh leads, aged solar leads are usually more affordable and still hold value, especially when approached with the right strategy. Many of these individuals are still considering solar but may have delayed their decision due to timing or budget. With the right follow-up, these leads can turn into real opportunities. For companies aiming to maximize ROI without paying premium prices, aged leads offer a chance to re-engage interested prospects. They’re a practical resource for growing your outreach while keeping marketing costs in check.