Rebranding a business is never easy, but it can be helped by choosing an easily-branded name from the start. A blog is no different—appealing to multiple generations of consumers with the same domain name can be difficult, and could lead brands to lose out on extended impressions in search results. Visit for more information Name On Idea

When it comes to rebranding, creative firms should start by taking into account their content strategy.

No matter how relevant your blog once was, relevance is ephemeral. Mailchimp realized that their brand name no longer reflected the products they offered. They weren't exactly a Mailchimp anymore; they were a much more robust platform designed to help small businesses grow. Blogging and rebranding both demand responsive marketing strategies that provide material value to readers and fans of a brand.

When companies sense that their old name no longer matters, it's time for them to evolve into something with greater relevancy. A well-thought out title can give your work new life.

1. Identify your niche

New bloggers are confused about the right name for their new project. They should first identify what they want to blog about and then find a suitable domain. The name of a blog should resonate with its creator and readers.

A good domain usually comes from brainstorming using "key words" that describe the niche or topic of your website, typing them in to a search engine (for example, "green technology", "music lessons for kids") and seeing how many relevant results show up. You can also check popular blogs in your niche and see what domains they're using.

Look at what companies that are prominent in your industry are doing. Take note of what you like and don't like, and use their blogs as a springboard for what readers want to see. Look for how these blogs are branding, the names of their blog posts, and the responses their content receives when promoted.

It's also a good idea to think about how your blog will stand out from others. This is also a good time to find out who else is using the same company name or domain name that you have in mind for your brand.

Once you have an idea of your purpose and the message you want to communicate, start brainstorming on what you might name the blog. Be careful not to jump out of the frying pan into the fire by naming your site a catchy but vague noun or worse, something that's already taken.

When deciding on a blog name, it is important to know who your audience is. You might find that you have multiple audiences, such as customers and prospective customers or social media users and buyers of your product. Whatever your business goals, it is essential to keep your name consistent with where you see the brand heading.

5. Be mindful of your brand

A blog's name should be linked to the brand. A company can use the same typeface, colors, or wordplay in its title. Additionally, the content on a company blog should follow whatever messaging is used across the rest of a business' wrnalism.