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Guest
Nov 20, 2025
2:49 AM
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Bicycle Retailer & Industry News, often referred to as “BRAIN,” is a leading trade publication for the bicycle industry in North America. Since its founding in 1992, it has provided comprehensive coverage of the entire cycling supply chain, including manufacturers, distributors, and both independent and chain bike retailers.
The publication delivers breaking news, in-depth analysis, and trend reports that help industry professionals stay informed about market developments, new products, and business strategies. Its audience includes shop owners, executives, and decision-makers who rely on BRAIN for accurate insights and expert commentary on topics such as retail strategies, staffing, tariffs, and emerging market trends.
BRAIN combines digital updates with a monthly print edition, offering a mix of timely news, feature articles, and interviews with industry leaders. It also provides guidance for business growth and operational excellence, helping retailers and suppliers make informed decisions.
With its reputation for reliable reporting and deep industry knowledge, Bicycle Retailer & Industry News serves as an essential resource for anyone involved in the cycling business. It fosters connections within the industry while equipping professionals with the information needed to succeed in an evolving market.
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